How to write a testimonial

Sharing the testimonials of your happy customers is a must for your sales and marketing efforts, but not all testimonials are created equal. The key is learning how to write a testimonial that inspires potential customers to take action. When it comes to your testimonials, you want to start by ensuring you’re taking the time […]

How to ask for a testimonial

No matter what you’re selling, you can’t afford to overlook your testimonials. So many times we get caught up in the features and benefits of an offering, that we fail to provide the one thing that’s most compelling to potential customers: social proof.  Here’s how to ask for a testimonial so you have all the […]