The Inside Scoop Blog

5 Ways to Get Your Customers to Participate in a Case Study

Case studies are a powerful marketing and sales tool for your business, but sometimes it can be a challenge to get your customers to participate in a case study. Why is getting clients to say yes to a case study so tricky? The reality is that your clients are busy, and you’re making an ask…

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3 Benefits of Case Studies for Your Sales and Marketing

You’ve probably heard the saying, “facts tell, stories sell.” As a marketer, you know the benefits of case studies all too well and are looking for ways to add more stories to your marketing efforts. Or maybe the idea of using stories for your product or service leaves you feeling overwhelmed as it’s one more…

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