The Inside Scoop Blog

How to Use Case Studies: 13 Ways to Share Your Customer Stories with Examples

Case studies are a high priority for B2B companies with considerable time, effort, and cost invested in producing these pieces. The potential of customer success stories is often overlooked; the story is completed and then turned into a stunning PDF which gets filed away or buried on the company’s website. For case studies to be worth…

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3 Powerful Customer Case Study Interview Tips

Your customer said “yes” to being part of a case study, so now it’s time for the interview. But how do you make the most of that interview so you get the best possible customer success story? It all comes down to following these customer case study interview tips based on my years of interviewing…

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3 Steps to Making the Most of Your Customer Case Study Interviews

When it comes to creating customer case studies, there’s one part of the process that’s absolutely critical: the interview. While it may sound obvious, the interview can make or break your case study. The question then is: how do you make the most of your customer case study interviews? Going into the interview, you need…

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5 Ways to Get Your Customers to Participate in a Case Study

Case studies are a powerful marketing and sales tool for your business, but sometimes it can be a challenge to get your customers to participate in a case study. Why is getting clients to say yes to a case study so tricky? The reality is that your clients are busy, and you’re making an ask…

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3 Benefits of Case Studies for Your Sales and Marketing

You’ve probably heard the saying, “facts tell, stories sell.” As a marketer, you know the benefits of case studies all too well and are looking for ways to add more stories to your marketing efforts. Or maybe the idea of using stories for your product or service leaves you feeling overwhelmed as it’s one more…

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