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Bridgepointe Technologies Relies on Scoop for Rapid Evolution of Brand Message to Support M&A
Bridgepointe Technologies is a leading tech advisory firm with over 12,000 clients. A long-time Scoop client, the company grew exponentially through organic growth and M&A in 2022.
With multiple acquisitions in a relatively short period, the company faced the challenge of integrating these brands. Each of the acquired companies was well-known in their respective markets, meaning Bridgepointe had to honor the legacy of those brands while evolving the overall brand.
Solution:
A Trusted Partner For Integrated Messaging and Communications
While Bridgepointe had initially engaged Scoop for various content marketing services, in 2022, the firm turned to Scoop for ongoing strategy and support for corporate communications and messaging.
“We were in a period of rapid growth, and we needed to move quickly with each of these acquisitions,” explained Scott Kinka, Chief Strategy Officer, Bridgepointe.
“The reality was that we had many moving parts related to messaging and overall communications, and we needed someone to think strategically about how it all fits together and then run with it.”
Since the first acquisition, Scoop has worked as a strategic partner to the Bridgepointe team to integrate each new company into the fold and handle writing mission-critical communications with employees, clients, and partners.
As part of this engagement, we’ve developed brand messaging for each new area of the firm, presentations, web copy, collateral, and more.
Outcome:
Strategic Contributions to the Firm Amid Significant Growth
While this project is ongoing, Scoop has helped Bridgepointe to shift its messaging with each successive acquisition and position the company as the leading tech advisory firm in the country.
“Our messaging and subject matter can be nuanced and complex, but Maggie and her team simply get it,” shared Scott Kinka.
“Every step of the way, they’ve received glowing feedback from executives at our acquired companies, and their strategic contributions to our business are immense. I don’t think twice about any project they’re working on as I know the result will be exactly what I’m looking for.”
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