The Inside Scoop Blog
Of all the assets and collateral a company can create as part of its content marketing strategy, B2B case studies are one that often gets left off the list. B2B case studies offer potential customers a compelling reason to work with your company. By painting a picture of what kind of results can be achieved…
read more
It’s the time of year where we’re all looking at a new year and starting to make plans and set goals. But here’s what you don’t want to do in that process — create a content marketing plan that doesn’t include a true strategy. You need a content strategy to ensure that all of your…
read more
When it comes to creating content for your company, there’s sometimes a struggle with the decision of whether to produce long form or short form content. With 79% of content marketers rating their traction with content marketing as very or extremely successful, it’s clear that it works, so which one you choose really depends on…
read more
After a year of companies needing to scale back and cut costs, it’s no surprise that many are feeling challenged by producing quality content with fewer resources. In fact, according to the 2021 B2B Content Marketing Benchmarks, Budgets and and Trends Report, 17% of companies surveyed had to downsize their content marketing team in 2020,…
read more
In the early days of online marketing, the frequently given expert advice was to “build it and they will come”. The idea being that if you build a large audience with your content, the sales and success of your company would soon follow. However, this doesn’t account for whether you’re building your brand authority using…
read more