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21 Essential Questions to Ask for a Testimonial

Hands down, one of the most compelling forms of marketing you can use in your business is a testimonial. However, if you’ve never asked for or written a testimonial, you’re likely unsure where to start or are struggling to figure out the essential questions to ask for a testimonial. The uncertainty can often lead to […]

B2B Case Study Template

To write a case study that helps generate leads and close sales, you need to ensure your story connects with your audience. One of the biggest mistakes people make when it comes to case studies is that they don’t have a plan in place — including using a proven B2B case study template. With case […]

How to Ask for a Testimonial via Email

20 years ago when I started working with B2B companies, the customer journey was relatively simple. A potential customer would contact the company, and sales would take over from there. Content marketing has radically changed how customers discover, and ultimately, research your company and its offerings. Prospects start the decision-making process long before you know […]