When you’re dealing with content marketing, there are a lot of moving pieces.
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After a year of companies needing to scale back and cut costs, it’s no surprise that many are feeling challenged by producing quality content with less resources. In fact, according to the 2021 B2B Content Marketing Benchmarks, Budgets and and Trends Report, 17% of companies surveyed had to downsize their content marketing team in 2020,…read more
In the early days of online marketing, the frequently given expert advice was to “build it and they will come”. The idea being that if you build a large audience with your content, the sales and success of your company would soon follow. However, this doesn’t account for whether you’re building your brand authority using…read more
Did you know that 84% of companies that outsource their content marketing do so for the purpose of content creation? If you’re looking to outsource your content marketing, there are a lot of factors that should go into that decision. If there’s one thing we’ve learned about marketing strategies over the last 10 years, it’s…read more