The Inside Scoop Blog

repurposing content

Ten Ideas for Repurposing Content

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After a year of companies needing to scale back and cut costs, it’s no surprise that many are feeling challenged by producing quality content with less resources.  In fact, according to the 2021 B2B Content Marketing Benchmarks, Budgets and and Trends Report, 17% of companies surveyed had to downsize their content marketing team in 2020,…

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brand authority

How to Build Your Brand Authority with Content Marketing

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In the early days of online marketing, the frequently given expert advice was to “build it and they will come”. The idea being that if you build a large audience with your content, the sales and success of your company would soon follow. However, this doesn’t account for whether you’re building your brand authority using…

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content marketing

Key Questions to Ask Before You Outsource Your Content Marketing

Did you know that 84% of companies that outsource their content marketing do so for the purpose of content creation? If you’re looking to outsource your content marketing, there are a lot of factors that should go into that decision. If there’s one thing we’ve learned about marketing strategies over the last 10 years, it’s…

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short form content

Long Form Versus Short Form Content: Understanding the Key Differences

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When it comes to creating content for your company, there’s sometimes a struggle with the decision whether to produce long form or short form content. With 79% of content marketers rating their traction with content marketing as very or extremely successful, it’s clear that it works, so which one you choose really depends on your…

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2020 content marketing trends

2020 Content Marketing Trends To Watch

With every new year comes countless suggestions from the experts about where you should spend your marketing budget for the coming year. But which trends should you jump on, and which ones should you skip? As a content marketing agency it’s our literal job to know what’s new and noteworthy when it comes to 2020…

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