Case studies are a mainstay of B2B marketing and sales — and with good reason. They’re one of the most effective tools B2B companies have when it comes to generating leads. This is why you may want to hire an expert to write your case studies, as they can help you create the type of […]
You’ve got an amazing customer lined up for a case study, and you want to make sure you create a case study that will truly stand out. A case study that will help you meet sales and marketing goals, but you’re wondering how to write a great case study. This post is designed to be […]
Case studies are a high priority for B2B companies with considerable time, effort, and cost invested in producing these pieces. The potential of customer success stories is often overlooked; the story is completed and then turned into a stunning PDF which gets filed away or buried on the company’s website. For case studies to be worth […]
Your customer said “yes” to being part of a case study, so now it’s time for the interview. But how do you make the most of that interview so you get the best possible customer success story? It all comes down to following these customer case study interview tips based on my years of interviewing […]
When it comes to creating customer case studies, there’s one part of the process that’s absolutely critical: the interview. While it may sound obvious, the interview can make or break your case study. The question then is: how do you make the most of your customer case study interviews? Going into the interview, you need […]