The Inside Scoop Blog
In the early days of online marketing, the frequently given expert advice was to “build it and they will come”. The idea being that if you build a large audience with your content, the sales and success of your company would soon follow. However, this doesn’t account for whether you’re building your brand authority using…
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Did you know that 84% of companies that outsource their content marketing do so for the purpose of content creation? If you’re looking to outsource your content marketing, there are a lot of factors that should go into that decision. If there’s one thing we’ve learned about marketing strategies over the last 10 years, it’s…
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When it comes to creating content for your company, there’s sometimes a struggle with the decision whether to produce long form or short form content. With 79% of content marketers rating their traction with content marketing as very or extremely successful, it’s clear that it works, so which one you choose really depends on your…
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With every new year comes countless suggestions from the experts about where you should spend your marketing budget for the coming year. But which trends should you jump on, and which ones should you skip? As a content marketing agency it’s our literal job to know what’s new and noteworthy when it comes to 2020…
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It’s the time of year where we’re all looking at 2020 and starting to make plans and set goals. But here’s what you don’t want to do in that process — create a content marketing plan that doesn’t include a true strategy. You need a content strategy to ensure that all of your content…
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