The Inside Scoop Blog

short form content

Long Form Versus Short Form Content: Understanding the Key Differences

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When it comes to creating content for your company, there’s sometimes a struggle with the decision whether to produce long form or short form content. With 79% of content marketers rating their traction with content marketing as very or extremely successful, it’s clear that it works, so which one you choose really depends on your…

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2020 content marketing trends

2020 Content Marketing Trends To Watch

With every new year comes countless suggestions from the experts about where you should spend your marketing budget for the coming year. But which trends should you jump on, and which ones should you skip? As a content marketing agency it’s our literal job to know what’s new and noteworthy when it comes to 2020…

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5 Steps to Developing a Content Strategy for 2020

  It’s the time of year where we’re all looking at 2020 and starting to make plans and set goals. But here’s what you don’t want to do in that process — create a content marketing plan that doesn’t include a true strategy. You need a content strategy to ensure that all of your content…

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10 Blogging Tips for 2020. Don’t Miss Strategies for Your Blog.

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  It’s that time of year! That’s right, it’s planning time when we all put our heads down and map out what we want to accomplish in the coming year. If blogging is part of your content marketing plan, you’ll want to review these blogging tips for 2020 to get at least one idea you…

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B2B Case Study Examples: 17 Ideas to Share Your Customer Stories

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When you think about the typical case study, I’m sure you think of a boring, blah PDF version that isn’t terribly inspired. While I don’t want to pick on the trusty PDF case study, the reality is that in 2019, there are countless ways to share your customer stories. In this blog post, I’ve searched…

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