When it comes to creating customer case studies, there’s one part of the process that’s absolutely critical: the interview. While it may sound obvious, the interview can make or break your case study. The question then is: how do you make the most of your customer case study interviews? Going into the interview, you need […]
Case studies are a powerful marketing and sales tool for your business, but sometimes it can be a challenge to get your customers to participate in a case study. Why is getting clients to say yes to a case study so tricky? The reality is that your clients are busy, and you’re making an ask […]
You’ve probably heard the saying, “facts tell, stories sell.” As a marketer, you know the benefits of case studies all too well and are looking for ways to add more stories to your marketing efforts. Or maybe the idea of using stories for your product or service leaves you feeling overwhelmed as it’s one more […]
A website is a critical asset for any business, and while design and copy can go a long way, one of the most important considerations is the usability of your site. How visitors interact with your site and how they experience your brand through your site is critical. When considering your website, you want to […]
Have you been thinking about updating your local business website? If so, you’ve probably got a lot of ideas, and even more questions. You may want to start over with a brand new site, or simply refresh what you already have, but no matter what your plan is, there are a few key questions you […]