The Inside Scoop Blog
With every new year comes countless suggestions from the experts about where you should spend your marketing budget for the coming year. But which trends should you jump on, and which ones should you skip? As a content marketing agency it’s our literal job to know what’s new and noteworthy when it comes to 2020…
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It’s that time of year! That’s right, it’s planning time when we all put our heads down and map out what we want to accomplish in the coming year. If blogging is part of your content marketing plan, you’ll want to review these blogging tips for 2020 to get at least one idea you…
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As a content creator, marketing manager, or business owner, you know exactly how challenging it can be to get quality content created and published week in, week out. When it comes to blogging for businesses, the blog is just one more thing on your marketing to-do list. Especially as the blog itself is not your…
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In a recent post, I broke down the five steps to creating a content strategy for 2019 and how each step in the process plays a critical role in reaching your content goals. When working with clients, I’ve found that how to map the customer journey for content marketing tends to be the most challenging part…
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