The Inside Scoop Blog
It’s the time of year where we’re all looking at a new year and starting to make plans and set goals. But here’s what you don’t want to do in that process — create a content marketing plan that doesn’t include a true strategy. You need a content strategy to ensure that all of your…
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When it comes to creating content for your company, there’s sometimes a struggle with the decision of whether to produce long form or short form content. With 79% of content marketers rating their traction with content marketing as very or extremely successful, it’s clear that it works, so which one you choose really depends on…
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After a year of companies needing to scale back and cut costs, it’s no surprise that many are feeling challenged by producing quality content with fewer resources. In fact, according to the 2021 B2B Content Marketing Benchmarks, Budgets and and Trends Report, 17% of companies surveyed had to downsize their content marketing team in 2020,…
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In the early days of online marketing, the frequently given expert advice was to “build it and they will come”. The idea being that if you build a large audience with your content, the sales and success of your company would soon follow. However, this doesn’t account for whether you’re building your brand authority using…
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Did you know that in a recent survey of marketers, 50% indicated they outsource their content marketing? While the number of companies looking to outsource continues to rise, if you’re looking to outsource your content marketing, there are a lot of factors that should go into that decision. If there’s one thing we’ve learned about…
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