i-Sight Case Study - Scoop Studios

i-Sight Accelerates Content Production to Support Sales and Marketing Programs in an Evolving Market

Background:

A Fresh Set of Strategic Eyes

i-Sight, a provider of case management software for investigations, came to Scoop for assistance with content strategy and support on several marketing programs.

With an established brand in place, the company already had a robust content strategy and a lot of content and collateral, which were critical to lead gen and closing sales. However, they knew they needed a fresh set of eyes to ensure they would continue to attract and close leads in a rapidly evolving market.

Solution:

Content Strategy to Address Evolving Expectations

i-Sight initially engaged with Scoop for a content strategy audit where we did a full review of their blog, SEO, email, social, PR, and more. From that audit, we created a series of strategic recommendations which provided the marketing team with guidance on potential and missed opportunities.

Following the audit, we were engaged on a retainer basis to provide consulting and content support for product marketing, as well as content for the blog and case studies.

For product marketing, we worked closely with the i-Sight team to modernize and rework product-specific collateral documents, including sales presentations, product feature documentation, and creating a content library for the sales team. Not only did this fill a gap while they worked to hire a product marketing manager, but it also enabled them to elevate the content and design with best practices recommendations from the Scoop team.

“Many of the tools our sales team uses directly with clients need to evolve based on the needs of our clients and their changing expectations,” shared Neil Ritchie, Vice President of Sales, i-Sight.

“The Scoop team exceeded our expectations as they were able to streamline and simplify how we were communicating our value and product features. They went above and beyond to ensure we nailed not only the content but how it was presented. Our sales team is thrilled with the final product.”

Additionally, we worked with i-Sight’s content team on updates to high-performing blog posts and revamping existing case studies as the company prepared for a new website launch.

Outcome:

Powerful Positioning in a Competitive Market

By outsourcing both content strategy and support where needed, the i-Sight team was able to accelerate the timeline for all of this content while getting outside expertise to ensure they were positioned effectively in a competitive market.

“Throughout my career, I’ve worked with countless agencies, and Scoop stands out,” said Heather McCulligh, Content Marketing Manager, i-Sight.

“They genuinely feel like an extension of the team, as they can jump in quickly and make meaningful recommendations based on our needs. Our team’s feedback on all the projects they’ve worked on has been outstanding. I recommend the Scoop team highly for both strategic content marketing projects and ongoing content production.”

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