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Of all the assets and collateral a company can create as part of its content marketing strategy, B2B case studies are one that often gets left off the list. B2B case studies offer potential customers a compelling reason to work with your company. By painting a picture of what kind of results can be achieved…read more
It’s the time of year where we’re all looking at a new year and starting to make plans and set goals. But here’s what you don’t want to do in that process — create a content marketing plan that doesn’t include a true strategy. You need a content strategy to ensure that all of your…read more
When it comes to creating content for your company, there’s sometimes a struggle with the decision of whether to produce long form or short form content. With 79% of content marketers rating their traction with content marketing as very or extremely successful, it’s clear that it works, so which one you choose really depends on…read more