The Inside Scoop Blog

When it comes to creating content for your company, there’s sometimes a struggle with the decision of whether to produce long form or short form content. With 79% of content marketers rating their traction with content marketing as very or extremely successful, it’s clear that it works, so which one you choose really depends on…

In the early days of online marketing, the frequently given expert advice was to “build it and they will come”. The idea being that if you build a large audience with your content, the sales and success of your company would soon follow. However, this doesn’t account for whether you’re building your brand authority using…

  It’s that time of year! That’s right, it’s planning time when we all put our heads down and map out what we want to accomplish in the coming year. If blogging is part of your content marketing plan, you’ll want to review these blogging tips for 2020 to get at least one idea you…

As a content creator, marketing manager, or business owner, you know exactly how challenging it can be to get quality content created and published week in, week out. When it comes to blogging for businesses, the  blog is just one more thing on your marketing to-do list.  Especially as the blog itself is not your…