Creating case studies

Creating customer case studies as part of your marketing plan is one of the most compelling ways to show people exactly what your business can do. While your business has numerous marketing strategies in place, case studies are often overlooked as part of that strategy. Case studies provide your potential customers with an understanding of […]

How to ask for a testimonial

No matter what you’re selling, you can’t afford to overlook your testimonials. So many times we get caught up in the features and benefits of an offering, that we fail to provide the one thing that’s most compelling to potential customers: social proof.  Here’s how to ask for a testimonial so you have all the […]