The Inside Scoop Blog
Of all the assets and collateral a company can create as part of its content marketing strategy, B2B case studies are one that often gets left off the list. B2B case studies offer potential customers a compelling reason to work with your company. By painting a picture of what kind of results can be achieved…
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When you think about the typical case study, I’m sure you think of a boring, blah PDF version that isn’t terribly inspired. While I don’t want to pick on the trusty PDF case study, the reality is that in 2022, there are countless ways to share your customer stories. In this blog post, we’re…
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To write a case study that helps generate leads and close sales, you need to ensure your story connects with your audience. One of the biggest mistakes people make when it comes to case studies is that they don’t have a plan in place — including using a proven B2B case study template. With…
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Creating customer case studies as part of your marketing plan is one of the most compelling ways to show people exactly what your business can do. While your business has numerous marketing strategies in place, case studies are often overlooked as part of that strategy. Case studies provide your potential customers with an understanding of…
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As part of my new series on the blog, we’re sharing success stories from my clients. This is the story of our client Steve Smith, the head of marketing at Curaytor, a digital marketing and sales platform that’s currently one of Inc.’s 500 Fastest Growing Companies in America. As a marketing and sales company, Curaytor…
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