The Inside Scoop Blog

B2B Case Study Examples: 17 Ideas to Share Your Customer Stories

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When you think about the typical case study, I’m sure you think of a boring, blah PDF version that isn’t terribly inspired. While I don’t want to pick on the trusty PDF case study, the reality is that in 2019, there are countless ways to share your customer stories. In this blog post, I’ve searched…

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Creating the Ultimate B2B Case Study Template

  To write a case study that helps generate leads and close sales, you need to ensure your story connects with your audience. One of the biggest mistakes people make when it comes to case studies is that they don’t have a plan in place — including using a proven B2B case study template. With…

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The Ultimate Guide to Creating Customer Case Studies

Creating customer case studies as part of your marketing plan is one of the most compelling ways to show people exactly what your business can do. While your business has numerous marketing strategies in place, case studies are often overlooked as part of that strategy. Case studies provide your potential customers with an understanding of…

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How Curaytor Generated 75 Leads With Customer Case Studies

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As part of my new series on the blog, we’re sharing success stories from my clients. This is the story of our client Steve Smith, the head of marketing at Curaytor, a digital marketing and sales platform that’s currently one of Inc.’s 500 Fastest Growing Companies in America. As a marketing and sales company, Curaytor…

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How to Write a Testimonial (with Examples)

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Sharing the testimonials of your happy customers is a must for your sales and marketing efforts, but not all testimonials are created equal. The key is learning how to write a testimonial that inspires potential customers to take action. When it comes to your testimonials, you want to start by ensuring you’re taking the time…

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