The Inside Scoop Blog
Sharing the testimonials of your happy customers is a must for your sales and marketing efforts, but not all testimonials are created equal. The key is learning how to write a testimonial that inspires potential customers to take action. When it comes to your testimonials, you want to start by ensuring you’re taking the time…
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No matter what you’re selling, you can’t afford to overlook your testimonials. So many times we get caught up in the features and benefits of an offering, that we fail to provide the one thing that’s most compelling to potential customers: social proof. Here’s how to ask for a testimonial so you have all the…
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Case studies are a mainstay of B2B marketing and sales — and with good reason. They’re one of the most effective tools B2B companies have when it comes to generating leads. This is why you may want to hire an expert to write your case studies, as they can help you create the type of…
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You’ve got an amazing customer lined up for a case study, and you want to make sure you create a case study that will truly stand out. A case study that will help you meet sales and marketing goals, but you’re wondering how to write a great case study. This post is designed to be…
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Case studies are a high priority for B2B companies with considerable time, effort, and cost invested in producing these pieces. The potential of customer success stories is often overlooked; the story is completed and then turned into a stunning PDF which gets filed away or buried on the company’s website. For case studies to be worth…
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