It’s that time of year! That’s right, it’s planning time when we all put our heads down and map out what we want to accomplish in the coming year. If blogging is part of your content marketing plan, you’ll want to review these blogging tips for 2019 to get at least one idea you can […]
As a content creator, marketing manager, or business owner, you know exactly how challenging it can be to get quality content created and published week in, week out. Especially as the blog itself is not your business. It’s a channel on which to attract and help convert potential clients, but you’ve got a lot of […]
In a recent post, I broke down the five steps to creating a content strategy for 2019 and how each step in the process plays a critical role in reaching your content goals. When working with clients, I’ve found that how to map the customer journey for content marketing tends to be the most challenging part […]
It’s the time of year where we’re all looking at 2019 and starting to make plans and set goals. But here’s what you don’t want to do in that process — create a content marketing plan that doesn’t include a true strategy. You need a content strategy to ensure that all of your content gets […]
Creating customer case studies as part of your marketing plan is one of the most compelling ways to show people exactly what your business can do. While your business has numerous marketing strategies in place, case studies are often overlooked as part of that strategy. Case studies provide your potential customers with an understanding of […]