The Inside Scoop Blog
It’s that time of year! That’s right, it’s planning time when we all put our heads down and map out what we want to accomplish in the coming year. If blogging is part of your content marketing plan, you’ll want to review these blogging tips for 2020 to get at least one idea you…
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When you think about the typical case study, I’m sure you think of a boring, blah PDF version that isn’t terribly inspired. While I don’t want to pick on the trusty PDF case study, the reality is that in 2019, there are countless ways to share your customer stories. In this blog post, I’ve searched…
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Hands down, one of the most compelling forms of marketing you can use in your business is a testimonial. However, if you’ve never asked for or written a testimonial, you’re likely unsure where to start or are struggling to figure out the essential questions to ask for a testimonial. The uncertainty can often lead to…
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To write a case study that helps generate leads and close sales, you need to ensure your story connects with your audience. One of the biggest mistakes people make when it comes to case studies is that they don’t have a plan in place — including using a proven B2B case study template. With…
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20 years ago when I started working with B2B companies, the customer journey was relatively simple. A potential customer would contact the company, and sales would take over from there. Content marketing has radically changed how customers discover, and ultimately, research your company and its offerings. Prospects start the decision-making process long before you know…
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