The Inside Scoop Blog

content marketing

Key Questions to Ask Before You Outsource Your Content Marketing

Did you know that in a recent survey of marketers, 50% indicated they outsource their content marketing? While the number of companies looking to outsource continues to rise, if you’re looking to outsource your content marketing, there are a lot of factors that should go into that decision. If there’s one thing we’ve learned about…

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2020 content marketing trends

2020 Content Marketing Trends To Watch

With every new year comes countless suggestions from the experts about where you should spend your marketing budget for the coming year. But which trends should you jump on, and which ones should you skip? As a content marketing agency it’s our literal job to know what’s new and noteworthy when it comes to 2020…

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10 Blogging Tips for 2020. Don’t Miss Strategies for Your Blog.

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  It’s that time of year! That’s right, it’s planning time when we all put our heads down and map out what we want to accomplish in the coming year. If blogging is part of your content marketing plan, you’ll want to review these blogging tips for 2020 to get at least one idea you…

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B2B Case Study Examples: 17 Ideas to Share Your Customer Stories

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  When you think about the typical case study, I’m sure you think of a boring, blah PDF version that isn’t terribly inspired. While I don’t want to pick on the trusty PDF case study, the reality is that in 2022, there are countless ways to share your customer stories. In this blog post, we’re…

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Essential Questions to Ask for a Testimonial

21 Essential Questions to Ask for a Testimonial

Hands down, one of the most compelling forms of marketing you can use in your business is a testimonial. However, if you’ve never asked for or written a testimonial, you’re likely unsure where to start or are struggling to figure out the essential questions to ask for a testimonial. The uncertainty can often lead to…

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