The Inside Scoop Blog

How to Map the Customer Journey for Content Marketing

In a recent post, I broke down the five steps to creating a content strategy for 2019 and how each step in the process plays a critical role in reaching your content goals. When working with clients, I’ve found that how to map the customer journey for content marketing tends to be the most challenging part…

read more

The Ultimate Guide to Creating Customer Case Studies

Creating customer case studies as part of your marketing plan is one of the most compelling ways to show people exactly what your business can do. While your business has numerous marketing strategies in place, case studies are often overlooked as part of that strategy. Case studies provide your potential customers with an understanding of…

read more

How Curaytor Generated 75 Leads With Customer Case Studies

|

As part of my new series on the blog, we’re sharing success stories from my clients. This is the story of our client Steve Smith, the head of marketing at Curaytor, a digital marketing and sales platform that’s currently one of Inc.’s 500 Fastest Growing Companies in America. As a marketing and sales company, Curaytor…

read more

How to Write a Testimonial (with Examples)

|

Sharing the testimonials of your happy customers is a must for your sales and marketing efforts, but not all testimonials are created equal. The key is learning how to write a testimonial that inspires potential customers to take action. When it comes to your testimonials, you want to start by ensuring you’re taking the time…

read more

Customer Testimonials: How to Ask for a Testimonial

No matter what you’re selling, you can’t afford to overlook your testimonials. So many times we get caught up in the features and benefits of an offering, that we fail to provide the one thing that’s most compelling to potential customers: social proof.  Here’s how to ask for a testimonial so you have all the…

read more