The Inside Scoop Blog

How to Ask for a Testimonial via Email

20 years ago when I started working with B2B companies, the customer journey was relatively simple. A potential customer would contact the company, and sales would take over from there. Content marketing has radically changed how customers discover, and ultimately, research your company and its offerings. Prospects start the decision-making process long before you know…

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How to Promote Your Blog Posts and Get More Readers

If you’re publishing with any frequency on your company’s blog, you know exactly how challenging it can be to get eyeballs on that content. Yes, you need to create content that people want to read and that adds value, but you also need a strategy for how to promote your blog posts to get more…

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Blogging for Businesses: Overcoming the 3 Biggest Challenges


As a content creator, marketing manager, or business owner, you know exactly how challenging it can be to get quality content created and published week in, week out. Especially as the blog itself is not your business. It’s a channel on which to attract and help convert potential clients, but you’ve got a lot of…

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How to Map the Customer Journey for Content Marketing

In a recent post, I broke down the five steps to creating a content strategy for 2019 and how each step in the process plays a critical role in reaching your content goals. When working with clients, I’ve found that how to map the customer journey for content marketing tends to be the most challenging part…

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The Ultimate Guide to Creating Customer Case Studies

Creating customer case studies as part of your marketing plan is one of the most compelling ways to show people exactly what your business can do. While your business has numerous marketing strategies in place, case studies are often overlooked as part of that strategy. Case studies provide your potential customers with an understanding of…

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